"Independent tributes to the objects we admire.
Made with AI, in honor of what cannot be made by AI."
Estratto
an independent tribute to italian craftsmanship
LOOMA is an indie AI direction studio based in Milano.
We create films and self-initiated visual tributes across automotive, cycling, sailing, watchmaking, and design.
Each project is an act of admiration — conceived, directed, and produced in-house.
LOOMA produces independent tributes to brands and objects we admire, made with AI. No commercial affiliation, endorsement, or commission is implied. All trademarks belong to their respective owners.
Disclaimer
Independence
LOOMA is an independent studio. The works on this site are independent tributes: conceived, directed and produced on our own initiative, without any commission. They are not sponsored, endorsed, approved or commissioned by, nor in any way affiliated with, the brands, manufacturers or owners of the products and places depicted.
Trademarks
All trademarks, product and model names, logos and designs shown or mentioned belong to their respective owners. They appear for descriptive and identification purposes only, to indicate the objects each tribute is dedicated to. No ownership or partnership is claimed or implied.
Made with AI
Our images and films are created with generative artificial intelligence, under the creative direction of LOOMA. Although they depict real products and places, the scenes are artificially generated: they do not document real events or shoots, and details of the products may differ from the originals. They do not describe the features or performance of any product.
Rights holders
If you own rights to anything shown and would like a work to be changed or removed, please write to [email protected]. We will respond promptly.
Privacy
Data controller
This website is operated by Luca Mariani, Italy, the data controller. For any privacy request: [email protected].
Data we process
Our hosting provider (Carrd) and its network provider (Cloudflare) process technical data, such as your IP address, to deliver the site and keep it secure. If you email us, we use your message only to reply and keep it no longer than 24 months. No analytics, advertising or profiling tools; your data is never sold.
Cookies and third parties
The only cookie is __cf_bm, a Cloudflare security cookie that expires after 30 minutes. The film loads from Vimeo only when you press play, and fonts come from Google Fonts: both receive your IP address under their own policies (Vimeo, Google). These providers may process data in the United States under the EU–US Data Privacy Framework or standard contractual clauses.
Your rights
You also have the right to lodge a complaint with the competent supervisory authority (in Italy, the Garante per la protezione dei dati personali).
Last updated: September 2026